In healthcare, the days of business as usual seem to be over. We are struggling with rising costs and uneven levels of quality on both national and international scale. This, despite the enormous energy and knowledge healthcare professionals invest on a daily basis. It is time to build new strategies, business models and service propositions for our healthcare industry. Maximizing value for patients, that is achieving the best outcomes at the lowest cost, and thus a sustainable system, should and could be the overarching goal.
After years of experience in business and marketing strategies for both private and public companies I made the decision to shift my focus. Wherever possible I help transform healthcare into the valuable and sustainable success it deserves to be.
Please browse through some of the work my clients and I have together embarked on to achieve this goal. Whether it’s building a disease specific center, creating value based quality measurements or to prioritize and structure your healthcare challenges, feel free to contact me and start sharing minds.
At the UCLA Health Center for Inflammatory Bowel Diseases, I helped the team to pioneer a value-based healthcare vision for the management of chronic diseases such as ulcerative colitis and Crohn’s disease. Our model for value-based healthcare brings together all stakeholders from patients to healthcare professionals and researchers to payers to improve health outcomes. The success of our value quotient™ and tight controlled services is now inspiring the UCLA healthcare system to transform the management of other chronic diseases and cancer.
Together with the Erasmus Medical Center we share a strong vision on value based healthcare and the set up of integrated practice units. This disease specific approach has led to our combined efforts to engineer various centers, one of them being the first Dutch Brain Tumor Center. This inter-institutional project builds on multidisciplinary brainpower and focuses on the utmost possible quality of life and survival for all patients while accelerating research outcomes to fight this devastating disease.
The LUMC and VDKMP share a long history of healthcare strategies. The starting point took place in 2008 with the set up of CuraRata, which focuses on a practical system for translational research and personalized medicine. After the first results of this revolutionary system, I helped to build the business- and marketing models for numerous disease specific centers, such as the Leiden Center for Diabetes, the Gastro Intestinal Center, specialized in a broad multidisciplinary approach to Colon Rectal Cancer, and the internationally renowned Center for Bone Quality.
AstraZeneca is leading the way to a different approach in partnership with the healthcare industry and its professionals. Innovative services and relationships that create a meaningful difference for patients, providers and payers is key. I consult the energetic group of AstraZeneca innovators in the Netherlands by mirroring the values of all stakeholders in the system and help construct the services and added benefits AstraZeneca offers beyond medication. Bringing all parties together and help build a healthier society is our shared goal and passion.